INFLUENCER MARKETING SOCIAL STRATEGY & PLANNING TIKTOK AND REEL GEN-Z CONSULTING VIP LOUNGE PRODUCER
VIP PRODUCER + INFLUENCER MARKETING
Produced in collaboration with artist Wolfe Delux, the inaugural VIP Lounge hosted local creators and featured a curated roster of sponsors, including Hoodfamous Cafe, Zuzu, and Nectar. The project debuted a "social-first, community-driven" Instagram strategy and influencer campaign specifically designed to capture the attention of gen-z attendees. This strategic shift increased event attendance to over 5,000 guests.
INFLUENCER PR + BRAND PARTNERSHIPS
Produced in partnership with Alphabet Vodka, and Bush Garden Restaraunt, the VIP Lounge served as a next-gen nexus for the local creator community and a launchpad for rising AAPI startups. The project spotlighted local entrepreneurs through high-impact activations with partners like Fly By Jing, Mila Dumplings, and Omsom, effectively invigorating the historic Bush Garden Restaraunt’s new space. This experiential effort was paired with a specialized Influencer PR Campaign, collaborating with foodie content creators to drive massive digital visibility through platform-native video content.