WHAT WE DID
Full-funnel influencer marketing, managing the entire lifecycle from tiered strategy, sourcing, and vetting to seeding, briefing, and contracting. Drove high-converting short-form video strategies across TikTok and Reels while leveraging robust paid-organic synergy to scale brand engagement from the ground up. Art direction for social, email and paid, integrating community building, comment marketing, and strategic copywriting.